Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.

Content is the key to search engine rankings. While there are numerous factors involved with the search engine algorithms, content remains a constant in stable rankings for a number of important reasons.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Will Go Through Are:

Keyword Selection (http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm)

Content
Site Structure
Optimization
Internal Linking
Human Testing
Submissions
Link Building
Monitoring
The Extras

Step Two