The power of words: Market yourself by adopting a whole new
language
The power of words: Market yourself by adopting a whole new
language
I think we all agree that gone are the days when we would mass
e- or snail-mail tens or even hundreds of resumes just for the
sake of telling ourselves that we've done all we could to find
the right job.
Assuming that it's fair to say that the right job search is all
about the right job and the right employer, then how do you let
the right employer know you are the right employee? Really, when
it comes down to it, the only thing between you and your next
job is a few hundred words that, if chosen correctly, can take
you places.
When it comes to knowing and using the right lingo, you'll want
to:
Do your research. What kind of company is this? Do you know and
really understand what they do? What is their culture, are they
by-the-book or casual? What ideas and themes do they embrace?
What does their website, their marketing materials or even the
job announcement say about them and their needs? Can you get a
feel for who will be reading and evaluating your resume? Show
them that you fit the bill while also showing them that you've
done your research.
It's not you, it's them. Whatever you do, don't talk about how
great, wonderful, experienced and kind you are (even if you
truly are all of those things!). Talk instead about how the
great, wonderful, experienced and kind things you did while
working for other companies helped their sales, marketing, P.R.,
manufacturing and retention efforts. Show a direct correlation
between what you did and what the lasting effect was. It's now
what you did, but what the result was.
Put yourself in their shoes. You may understand how the ATD
results positively affected the VG and the YOU but your
potential employer (even if from the same field) may have no
clue. Remember, it doesn't leave an impression if it doesn't
mean anything to the reader. So if you did something you can't
wait to tell the employment world about, make sure you tell your
reader about it in plain English.
Speaking of which... Plain English is a great thing! Don't hide
a great accomplishment by one of those high-scoring Scrabble
words. The truth is, people really like clear words and concise
ideas. Wow them with what you did - don't hit 'em over the heads
with something that just doesn't make a whole lot of sense!
If the shoe fits... Finally, make sure that the company is
looking for someone like you. If you don't fit their bill,
chances are they won't seriously consider you or your resume, so
use your e-mail, cover letters, resume and clicking sparingly.
So... Your resume and experience are powerful things - use them
accordingly. Say what you mean and say it succinctly and
accurately. And remember: once you get in the door, say it with
a smile!