Article Marketing: Savvy Ideas That Work
If you have been marketing articles for a significant length of
time or if you are new to the game - and it is a game - then
there are a few things you can do to give yourself an edge. Some
you already know about, such as writing material that people
actually want on their site while others may not be as apparent
to you. Let's take a look at some behind the scenes marketing
you can do so that your articles get the circulation they
deserve.
Market Everywhere - Well, mostly everywhere. There
are plenty of ezines, article directories, and the like on the
internet. If you are limiting your exposure to just one site,
then you are missing out on something big. Market your articles
to at least five sites; however be careful of bad
neighborhoods where the directory manager isn't doing a good
enough job marketing his or her own site. The best site example
of a well marketed site is Ezine Articles. Chris Knight,
the manager of the site, has a blog and a forum, and he keeps
his members informed with the occasional email. In addition,
this particular site has RSS feeds and is considered by many to
be the cutting edge article directory site on the internet. I
won't name bad sites by name; rather just taking a look at them
speaks volumes. If they neglect their site, they will neglect
your articles.
Market On Your Own Sites - If you don't have your own
site, then you are missing a terrific opportunity to list your
own articles. One big advantage of having your own site is that
you aren't don't have the restrictions you have with many
article directories. No one will strip out or limit your URLs,
therefore you can add many additional links to your articles
[which is something that Google loves]. The more Google loves
your site, the higher the page rank, and the more likely you
will get what you really want: more customers!
Market On Handpicked Sites - The best marketing practice
is to aim for the moon. In other words, if there is a major site
that you want to feature an article you wrote, then design your
article to the level that the site manager wants and submit
directly to them. Just think of it: if just one of your
articles is picked up by a site that has several hundred
thousands visitors per day, you stand to gain an awesome amount
of traffic. If they pay you for your article, then that is an
added bonus. At the bare minimum, one high quality link back to
your site will drive traffic your way.
You can also supplement your article marketing campaign via
emails to your members with links to your latest articles;
posting your information on a site such as Craig's List; and
changing your signature on quality forums to which you belong to
include a link directly to an important article.
Some prognosticators and pundits are insisting that the internet
is reaching critical mass and that article marketing will soon
peak. Do not believe them. High quality articles containing
relevant and useful information will always find a home online.
Write well and they will come... the terrific back links, that
is!