How to Write Profitable Web Content
Niche marketing is the current top online advertising technique.
And for a good reason.
It works.
Niche marketing is essentially marketing to a very specific, and
focused, targeted group. A niche can be as broad or as narrow as
you want. A narrow focus on a particular niche, or topic, is
what is called as niche marketing.
For example, if you have a website on fishing tips you would
focus each page on a narrower niche. A sub-topic that appeals to
a very specific audience. Like bass fishing.
You could then even focus it more to Florida bass fishing
techniques or late summer bass fishing techniques.
That's niche marketing in a nutshell. But, in order to make this
type of online marketing work you need to employ a very focused
web site strategy. Mainly, writing articles for your web content
that people will be looking for.
But, how do you do that? How do you write articles, for web
content, to maximize the niche marketing strategy?
It takes a little practice, but it can be mastered quite easily.
Here's three article writing tips that will help your web
content stand out and presell your visitor to buy either your
product or an affiliate product.
People like to read articles that appeal to them
Before you begin writing your website content take a second to
think about what people are already reading. Magazines are an
incredible resource for this. Let's look at the fishing example
again.
Pick up the lastest issue of any fishing magazine, and if you're
using bass fishing... a bass fishing magazine, and take a look
through it.
What are the current topics being written about? What is the
main feature? What are the people asking for in the question and
answer section?
People buy these magazines because the articles are what they
want to read. While online writing is a little different, that
principle is the same. People want to read something they are
interested in.
And the key to this is information. Not fluff. If you make the
effort to provide top quality information in your articles,
people will continue to visit your site to read more.
Website visitors will also put away some, not all, but some of
their distrust with new websites if your articles are something
they can sink their teeth into. When that happens, you are
effectively preselling that visitor to spend money on your
product.
Write the articles short and consice
Every once in a while you might get away with a long article,
but the standard rule is short, concise and to the point. While
a great illustration can pull someone in to the article you
don't want it to go on forever. State the point you want to
make, or what you will be showing someone to do, and get on with
it.
Time is the issue here. People just don't have it anymore. Look
at it this way... What do you do when you're surfing?
Click, click, click, click... and so on and so on. You're
clicking away to get to the next site. You only allot a certain
amount of time to a site and then you're gone.
If you're writing a bass fishing article on how to get the
biggest fish at the end of the summer season, then get to it.
Don't spend eight paragraphs talking about your last trip. Three
is ok, then get to the information.
Your sentences should be short, without a lot of running on and
on. Short, concise statements.
Your paragraphs should also be no more than two to three
sentences. Sometimes, when it is depends on the coninuity of
your thought, you can go a little longer.
Put as much information as you can into the article right from
the start. Don't try to lead the reader on and on while setting
up your point. Get to it and get over it.
It's ok to get a little emotional
The main reason you're writing a ton of articles is for profit.
You can disguise the aritcles as providing information, but your
main reason for those articles is profit. You want to presell
someone into buying your product, or an affiliate product, so
you make money.
So, with that in mind, it's ok to work on the emotions of the
reader.
People buy based on feelings. And more often than not, spur of
the moment feelings.
Again, back to the bass fishing topic. If I was to write an
article on how to catch a huge bass I would definitely use
facts, figures, and show some pictures of big bass to get the
reader worked into a fishing frenzy.
One great writing technique to do this is to write the article
in a story telling format. You start writing like you're in the
boat fishing and detail your steps (the informative part) and
what happens then the fish start biting (the emotional part).
I've written several articles this way and always see huge
preselling results.
Niche Marketing and article writing go hand in hand
The bottom line to an online business in profit. To do this, the
best way is to market to a narrow niche to maximize the results
from your website visitors. And to do that you have to have the
right visitors. Your web content is what brings in the exact
visitors that are interested in your products. Use these three
simple article writing tips in your web content and you'll see
amazing preselling results.