"6 'Life or Death' Factors For Any Website
http://www.TheNetReporter.com (c) Jim Edwards - All Rights
reserved =====================================
Not a week goes by that half a dozen people don't ask me what
separates a great, money-making website from a bad one. In
response, I surveyed of a number of different websites, large
and small, to find what they share in common to make them so
successful. With few exceptions, every extraordinarily great
website contained the following elements. ** Testimonials **
Every great website has testimonials from satisfied customers.
These testimonials help set the potential customer's mind at
ease that the products or services sold online will perform as
promised.
Truly great testimonials not only endorse the product, but
clearly state how the product increased sales, saved money, or
benefited previous buyers in very specific and tangible ways.
Testimonials should present real benefits others can readily
identify with, understand and, more importantly, want those same
results for themselves!
** Headlines **
Headlines capture visitors' attention and get them involved in
the website. How do you read the newspaper? If you read like
most people the headlines first catch your attention and
determine whether you'll actually read a story. Similarly
headlines on a website determine whether visitors get involved
in the information or surf away never to return.
My own experience has shown that the proper headlines can easily
and quickly double, triple, or even quadruple a website's sales
almost overnight.
** Bullets **
Bullets communicate various and subtle bits of information about
a product or service without making readers plow through
paragraphs of information to get to the meat of a website's
offering. Bullets arouse interest, build excitement, and convey
a lot of information very quickly to time-starved web surfers.
** Bonuses **
Every great website offers bonuses to people who buy, apply or
fill out a form. Nothing induces someone to do business with you
online like offering them something extra for taking the action
you want. Offering a bonus report, tape, extended membership,
extra quantities of product at a deep discount, coupons, or just
about anything makes people more willing to go ahead with the
purchase decision.
** Guarantees **
Everyone takes a risk whenever they buy anything from anyone.
The risk centers on whether or not the product or service will
perform as promised. In a retail store most people feel pretty
confident the store will still exist if they need to make a
return or exchange in a few days. On the web, however, that risk
in making a purchase seems much higher than in the "offline"
world.
Every great website makes a point of specifically telling
customers about their return policy and truly exceptional sites
offer 100%, no-questions-asked, money-back guarantees. People
rarely take advantage of such guarantees and I have personally
seen a website's sales increase by 45% just by extending the
guarantee period an additional 30 days.
** Phone numbers **
Every great website has a phone number with a real live human
being on the other end who can answer questions and provide
product support.
So there you have it! With few exceptions this represents the
formula for creating or identifying a truly great website.
=============================================== Jim Edwards is
the co-author of the NEW "eBook Secrets Exposed": How to Make
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