Build Trust Through Ezine Articles
People are by nature untrusting. We start out as children
trusting any and everyone but as the years roll by and the
heartaches mount we learn to trust fewer and fewer people. I
have a saying that I've lived by for many years: 'Trust no one
but your Mama-and keep one eye on her'. I know it sounds a bit
paranoid but it makes my point. You have to be very careful who
you allow yourself to trust.
Hopefully, one of the first lessons we learned online was to be
even more cautious of who we trust. Cyberspace is full of
cheats, thieves and swindlers. And for every outright criminal
on the internet there are ten indirect criminals who'd say and
do almost anything to get you to buy from them. We all get
bombarded with this dishonesty every time we log onto the World
Wide Web. So how can those of us who are honest stand out in the
crowd?
Simple: By gaining the websurfer's trust.
I've found a great way to earn trust online is through writing
articles. When you write an article you give readers a chance to
form an opinion about you. If what you've written makes sense
then people will generally form a good opinion about you. And
any opinion formed about you transfers to your website and all
products offered on it. Now imagine what happens if someone
reads 3 or 4 of your articles. Not only do they gain valuable
information but there's also a relationship growing between you
and the reader. And what is the basis for any relationship? You
guessed it: TRUST.
So take a break from surfing the Net and start writing an
article about your website or some related topic. Not only can
this article drum you up some extra traffic, it can also help
you to gain the trust of your readers. And trust goes a long way
in cyberspace.