Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with
brilliant, informative copy if customers can't find you on the
internet. On the other hand, it's also detrimental if you have a
website that can be easily found (has a high ranking) but people
become bored and alienated reading it.
Producing effective online copywriting is a creative process
blending art and science in a balanced technique combining many
different elements. This integration of disciplines is required
to satisfy both the technical and the aesthetic objectives of a
website. Optimised online copywriting should ensure that your
website is: