Sowing the Seeds of Opportunity: How to Multiply Your Freelance
(Writing) Work
You can turn your $200 fee to write a press release into $2,000
to carry out an entire PR campaign simply by convincing clients
to invest in campaigns, instead of individual assignments.
Campaigns achieve better results and cost less in the long-term
for clients, compared to individual assignments. And, of course,
as the freelancer, you get paid much more for turning out a
succession of assignments that assimilate a successful campaign.
Here's how to multiply your writing sales by convincing clients
to invest in long-term campaigns, instead of short-term
individual assignments.