7 Emotional Appeals You Can Use To Super Charge Your Headlines!
A great way to attract more prospects and increase your business
is by using emotional appeals in your headlines. People make the
decision to buy your products or services based on psychological
triggers. They want the benefits of your products help them
achieve a certain feeling.
Whether your prospects desire to feel smarter, more successful,
happier or safer, it is your job to determine the underlying
desires that motivate your prospects. When you uncover your
prospect's hidden desires it will be much easier to write
stimulating headlines that magnetically attract more customers.
This article reveals seven common emotional desires for most
people. I've also given you examples of how to use these
emotional appeals to super charge your headlines to make quick
and easy sales.
1. The desire to make more money
Moneymaking headlines are easy because everyone wants to make
more money. In these headlines, always use dollar signs and
actual dollar amounts to dramatize the effect of earning huge
sums of money. Here's an example:
"Discover How Cheap Little Classified Ads Can Make You Up To
$10,000 A Day!" 2. The desire to save money
People work hard for their money and don't want to waste it
unnecessarily. Notice how this type of headline appeals to that
great feeling that we all enjoy when we can keep a few extra
dollars in our pockets:
"Here's How You Can Save 35% On Your Next Vacation"
3. The desire to save time
Time saving solutions are extremely popular in our fast-paced
world today. See how you can create a winning headline by
promising your prospects that you can show them how to get more
done faster:
"125 Ways To Get More Accomplished In Less Time"
4. The desire to avoid effort
In addition to saving time, we also want to save effort. Here's
an example of a great headline that guarantees a simple solution
to an otherwise difficult process:
"Six Easy Steps To Making A Fortune In Mail Order"
5. The desire to gain knowledge
Instinctively, one of the greatest emotional desires in humans
is to gain knowledge. Here's one way that you can use that
natural curiosity in your headlines to magically appeal to
customers: "Discover How To Turn Your Passions Into A Profitable
Business"
6. The desire to be more successful
This is a universal appeal because no one wants to be a failure.
This type of headline also works well with parents because in
addition to their own success they also want to help their
children to succeed. Here's a headline that uses that angle:
"Here's How To Help Your Children Succeed In School"
7. The desire to avoid loss
Customers need to know that they won't take a loss if they try
out your products. Notice how this "guarantee headline" reverses
the risk and lets your potential customers know that they have
nothing to lose by doing business with you:
"Learn How To Get As Much Credit As You'll Ever Need...100%
Guaranteed!"
When you understand what your prospects want it's easy to write
headlines that appeal to that particular desire. Give them what
they want to help them make more money, save time, gain
knowledge or become more successful. Tap into whatever it is
that they desire most and watch your sales increase
dramatically.