Predictive Dialers to save your time and money in telemarketing
campaigns
No doubt, telemarketing has evolved as a very potent tool for
marketers and companies to publicize as well as sell their
product and services in recent times. However there are also
hurdles in running the telemarketing business in case you are an
owner of a contact centre or call centre. You must have faced
the problem in your center where your agent hangs on a call more
than allotted time. In such a situation you can not even blame
the guy who is handling the call as his process is clogged only
because of the busy signals, answering machines, no answers and
disconnects. However it has incurred expenses over the telephone
bills as well as remained the same on the wage bill of the
employee. Situation even worsens when you have committed a
client for a large number of calls in limited time with an
immense pressure of deadlines.
Predictive Dialers are great aid to any telemarketer to give
solution to this problem as they are capable of handling a huge
number of calls in limited time. They are unique in a sense that
they can increase the productivity of an agent manifold. It
ultimately lowers costs per transaction and increases contact
rates for you. It is highly recommended for large as well as
small telemarketing groups. Predictive dialers enable a calling
person with unique capacity to judge and detect unnecessary
calls like busy signals, answering machines, no answers and
disconnects. You can understand this way, a Predictive Dialer is
devised to predict or rather anticipate during the call process
to ascertain availability the next representative or agent will
be free and when the next hello will be detected. It is an
intelligent outbound call processing mechanism employing complex
mathematical algorithms to predict when to dial next. The
working of a Predictive dialer takes place in following manner.
In a call centre a predictive dialer that can be a hard as well
as soft dialer happens to be attached to a network server that
stores the information related to the numbers of people and
businesses to be called are stored in a network server. All
agents are linked to that server. In the dialing process when
the server or dialer stars calling the number it is predictive
dialer that manages the calls. In a situation while calling
there is no response or silence from other side the dialer hangs
up. From the other calls, the dialer will screen out busy,
unanswered, and answering machine calls. Only the live calls are
put through to the agents. As soon as the agent gets connected
to a call he can view all the information related to the call on
his screen. The biggest advantage with predictive dialer is that
it can adjust to calling patterns depending on various factors.
* Total number of rings while a customer picks up a phone. * On
the calls which are answered * On the length of talk time, in
case calls are short the predictive dialer adjust to dial more
numbers * On the basis of available agents if fewer agents are
available predictive dialer set the calls to be dialed less
frequently. * Desired abandonment rate, under this a person who
hangs up before the dialer switches the call to a free agent
will not have a live telemarketer available to talk to. Keeping
all the factors in focus a predictive dialer dynamically manages
the pace at which to dial out, to keep all agents talking. While
managing it ensures waiting period of the agents to be minimum
at the same time keeping abandoned calls down to acceptable
levels. A predictive dialer, after estimating the number of
agents approximately can doubles the telephone numbers to be
called thus prevents agents from sitting idle. The predictive
dialing program saves an agent's time by dialing on its own and
give only attended call to the agent. This way predictive dialer
enables a call centre owner to increase profits per hour with
maximum number of calls. The biggest benefit of predictive
dialer is this that it dials on the behalf of an agent. This
saves an agent from any personal approach however let him free
only for sales pitch. To get more information on Predictive
Dialers you can visit the site www.yoursautodialer.com