Caller ID of Death
As a broker, there is an unwritten rule that you don't steal
clients from a co-worker because we all work on commission. Our
office phone system works in such a way that if a desk is
unmanned, the call will be transferred to another desk until it
is picked up. When I get a call of this nature, I can pull up
the investor's information and see exactly what has portfolio
holds and who he normally deals with. If the client is long term
and has a preference for a particular broker, I simply tell them
that I'll have their broker call them right back. The one time I
decided to ignore this rule, it ended up causing a big scene.
Although we all have stocks to push, there is a degree of
flexibility in what we recommend our customers buy that
differentiates each of us. Therefore, what I recommend may be in
stark contrast to what the guy sitting next to me might
recommend. One day a call comes across my desk from a big
client. This client is so big, in fact, that he is the primary
bread and butter for one of my co-workers. The day the client
called was the last day of a weeklong vacation my co-worker had
taken, so I knew he wouldn't be able to call him back until the
next day. By coincidence, I was pushing a stock that had just
reached it's one month low, but that I knew was primed to
resurge. I was as sure of this stock as any I'd ever recommended
before. Still, I knew I would catch major hell from everyone for
making a commission off of another broker's primary client. I
decided I couldn't let the opportunity pass the investor by so I
simply told him that his broker had instructed me to tell him
about the stock I was sure of if the client called, and that his
broker would be back tomorrow. The client bit on the stock and
made a major purchase. I thanked him, filled out a commission
sheet with my co-workers information on it (so that he would be
the one to benefit from my work) and forgot about it. I figured
I might get a nice "thank you" upon his return...especially if
the stock performed as I expected and the client was happy. At
the end of the day, I checked the stock to find it had climbed
an astounding three points. I wasn't thinking of the sale to my
co-worker's client as I, myself had made several sales of it to
my clients and was happy that they were going to profit
handsomely from my recommendation.
The next day, I came in to find my co-worker (yes, that
co-worker) standing at my desk. He had seen his client on my
caller ID and proceeded to throw a "class A" fit in front of God
and everybody. I simply stood there while he lit into me as
though I had just devoured his firstborn. Not only did he scream
at me, several others joined in, thinking I had sold to his
client on my behalf. I didn't say a word. I knew that he, nor
they, had discovered that I put the sale under his name and that
the stock had performed extremely well. He said his last and
stormed off back to his desk.
Every morning, we get a printout of the previous day's activity
around 9:00 am. That's usually about the time I go down to the
cafeteria for a cup of coffee. When I returned, there was my
co-worker, standing at my desk and smiling from ear to ear. Not
only had he made a nice commission without even being at work,
his client called to thank him while I was getting coffee. I
just smiled right back, knowing he had to be feeling about two
feet tall. I had lobster for lunch that day, and guess who paid.
I love caller ID.