Dump that Overhead Projector!
What is it about overhead projectors that causes us to become
lousy communicators? Why do our speeches or presentations lose
much of their steam when we use overheads?
Well, for starters, we often give more attention to the
overheads than the audience. It can't be helped. After all, we
have to pick up the right overhead, separate it from the next
one, get it on the projector properly, check it out on the
screen, and so on.
While doing those things, we're taking our eyes off the
audience. At the same time, the audience spends a lot of time
looking at the screen, rather than at us. And, nothing detracts
from good communication like loss of eye contact with the
audience.
We're also taking our mind off the audience. Instead, we're
focusing our thoughts on the technical issues involved in
showing the overhead, including our explanations of the visuals.
Then there's the amount of material. Almost every time I see a
speech with overheads, I see way too much content. One of the
best lessons I've learned in several years at Toastmasters is
that less is more. Don't try to explain everything to your
audience, just pick one small sliver of an issue and explain it
well - a speech is not a book or a written article!
And, then there's the simple fact that the projector gets
between you and the audience. There's noise and the size of the
projector, which mean a projector can be a more powerful
presence at the front of the room than you.
Perhaps there should be a 12-step program for getting over
overhead projectors. While they're unlikely be an addiction,
they can be a crutch, one that allows us to make presentations
without adequate thought or preparation.
Personally, I like the idea of giving up overheads and
projectors altogether. A colleague recently asked if we should
use overheads when we do some upcoming presentations together. I
expressed my opinion firmly. Need I say what that was?
If you're not ready to give them up, use your overheads in a
supporting role. Don't ask them to carry a substantial part of
the message; you should deliver the message, and the overheads
should reinforce what you say.
For example, if your presentation involves numerical
information, a simple bar or line graph might help the audience
get the point. Or, if you're talking about a sequence of events
and their order is critical, a numbered list might help.
But the best bet may be to go without. Before the presentation,
think hard about the message or messages you want to convey.
Boil them down into no more than three points, and then look for
stories, analogies, metaphors, and anything else that will
illustrate and reinforce each point. Try to create mental images
with words, like good radio ads.
In summary, overhead projectors put serious communication
barriers between speakers and audiences. Get rid of them. You'll
be glad you did - and your audience will, too.