Coaching: Communicating What Service You Provide

Coaching is unique because it makes a special promise: transformation. At the root of any desire for personal development is the expectation that, every time they have an encounter with their coach, they have some how changed from the person they were into the person they more prefer to be. Instead of focusing your communications, this includes all marketing materials as well, on subject areas or benefits, concentrate on lives -- the kind of person you help create. This isn't merely an issue of who they can become; it includes values, ethics, the sense of personal mission, and what people want to accomplish within their life times. In this way, you can reach beyond the practical considerations within the decision making process to speak to the individual underlying core: a person