Audio Books - What's Hot For 2006?
2006 is already here and many ask me what we should expect of
the emerging interesting market of Audio Books. Audio books have
been here for over 20 years and they have become so popular in
the last couple of years but yet I claim that the audio books
revolution has just begun. Find out the hot trends in the audio
books market for 2006:
1. Less audio books on CD and cassettes and more downloadable
audio books - MP3 audio books and other formats of digital audio
books will become cheaper and more reachable, While audio books
on CD and books on tape are much less convenient and user
friendly. The amount of podcast listeners who download audio
books from the internet to listen on their mobile devices such
as iPod will rise significantly.
2. Audio book rental services will become the most common method
of listening to audio books - Similar to the DVD market, most
audio book listeners will prefer renting audio books instead of
buying them. This trend will be the strongest for downloadable
audio books but also true for audio books on CD and books on
tape.
3. Free audio books - More online audio book services will offer
low cost and free audio books by free trials and special sales.
4. Audio books will invade Europe - While the audio book market
in the United kingdom is developed and have reached a turnover
of 124$ million in 2004, The market in Germany is constantly
rising and have already reached a turnover of 120$ million in
2005. The audio book market in the whole continent is expected
to rise in about 20% during 2006.
Sony has also recognized the emerging market of digital audio
books and has recently announced of a new audio book mobile
player. The new product will let the users store and listen to
digital audio books and is predicted to gain the same popularity
as the "iPod".
Audio books will be a part of everyone's life. Join the audio
book revolution