"Sticks and stones may break my bones but names will never hurt me." This childhood chant is familiar to many. It is probably the most famous comeback line in playgrounds across the country. But does this jingle have merit outside of the playground? In the real world, does it matter what others think of you?

You bet it does. In fact, it matters so much that potential employers seek out the opinion of others as part of the selection process. An excellent reference confirms to an employer that his or her assumption about your ability to do the job is accurate; a negative reference will have the employer running for the exit.

Since references can be the decisive factor on whether you are offered a position, it is important to choose referents carefully. The traits of good references are straightforward