Grocery prices driven up by supermarket discount cards
Jumping through hoops at the store to get the lowest price on frozen pizza is not my idea of fun. What happened to giving every customer the lowest price? How much money is wasted on two different price tags for most products, the cards themselves, and all of the direct marketed ads sent to cardholders? I have never met anyone who wants more junk mail from the grocery store. I've heard the argument that the cards help retailers track inventory levels or sales trends, but there is no reason the cash registers couldn't track both without cards or invasion of privacy.
Coupons are also a waste of money. I'd vote for no more coupons in exchange for reducing prices slightly on each product. They would even be saving trees as they saved money.
I get the feeling these stores are not even trying to run efficiently. It is going to be impossible for them to deliver the lowest price to consumers when they are wasting so much money on silly games. Look for the savings card at a store near you and run to a competitor with a smarter business plan.
http://www.fighttheprice.com
About the Author
Jeremy Brubaker is a writer for
http://FightThePrice.com, a website dedicated to helping consumers save money.
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