Flexibilization
Professor Walter Oechsler of the University of Mannheim
(Germany) believes the workplace and workforce in the 21st
century will be characterized by "flexibilization." Oechsler
sees the "flexibilization" of the workplace and workforce
leading to "a core group with unlimited full employment, and an
increasingly larger group of short-term limited and/or part-time
employees who face severe employment risks, ultimately resulting
in stress."
Unfortunately, I must agree with Oechsler's rather unpleasant
prediction. Increasing global competition will lead to
increasing pressure and stress on all employees. Employees who
are unprepared for the new workplace will find themselves at
great risk.
Oechsler goes on to describe a major change in corporate
strategy. "Whereas the typical corporate strategy of the
industrial society was uniform mass production with Tayloristic
structures and stable employment, the dominant strategy for
global competition is flexible specialization...The strategy of
flexible specialization is directed toward customer needs."
This shift in focus from fixed standardized production schedules
to flexible customized customer services will dramatically
affect the workplace and workforce. The 21st-century employee
will have to bring a "flexible specialization" to the
21st-century organization.
Twenty-first century organizations will only be interested in
hiring employees who bring a specialization that will serve the
flexible needs of customer/clients. Staff positions to support
these customer-driven processes will still be available, but
these staff positions (non-core competencies) will constantly be
re-evaluated in light of possible outsourcing.
Except for a small group of core professionals, employees will
have to adopt a mindset of selling their special competencies to
different employers. Oechsler envisions these employees as
"entrepreneurs marketing their own human resources in order to
make a living". Employability will be the key to employee
survival, not the stability of the company.
Another powerful trend in the workplace will be the
technologically possible "virtual company." Oechsler believes
the virtual company can suppress social interaction and lead to
new forms of alienation. What we know about group dynamics in
face-to-face interactions will have to be re-examined in virtual
interactions. How will employees react in the decentralized work
structures of the virtual companies? We simply don't know.
Oechsler believes, "Information technologies will dissolve
social entities". If Oechsler is correct, what new entities and
relationships will be created? I assume the social aspect of our
human nature hasn't changed.
Oechsler (2000) summarizes his predictions for the 21st century
workforce by saying, "The employee will take on more and severe
risks of being unemployed."
The work of organizational effectiveness (OE) consultants will
be dramatically affected by these changes in employer-employee
relations. The downsizing, outsourcing, and global alliances
that began to grab headlines in the 1980s were not simply fads
driven by a few greedy capitalists. These trends are indicators
of the more powerful megatrends of increasing global competition
and increasing technological sophistication. No doubt, numerous
psychosocial problems will arise from these trends.
Are you and your organization (or clients) ready for
flexibilization?