Outsource Medical Billing services- Should a Physician Outsource
Medical Billing Services
Should a physician outsource medical billing services?
This is a very difficult decision for any physician and
partially boils down to this or her own personal ideology and
comfort level. Hospital-based physicians will almost always be
better off outsourcing because of the office related expenses
that they would not otherwise incur. As the owner of medical
billing service you may think I'm naturally biased towards
outsourcing. I can assure you that this is not the case.
Physicians who are overly controlling, uncomfortable or
mis-trusting toward billing services are nearly impossible to
administer. I don't want anything to do with those types of
physicians but I completely respect and understand their point
of view. Setting all ideology aside I would like to delve into
the pros and cons of this difficult and complicated decision.
1. I am a physician who is very interested in the business
aspect of medicine and I do not mind spending my valuable time
managing the medical billing aspect of my practice.
Clearly, the best way to do your billing is to do it personally.
Obviously, doing it yourself is probably not an option but if
you're willing to spend the time and have the interest I would
recommend that you do your own billing. Keep in mind that most
billing service owners and certainly our employees have limited
medical backgrounds. Physicians who study CPT, regularly attend
billing seminars and keep up to date on industry changes are the
ultimate medical billing gurus in my view.
2. I am a physician who has absolutely no time or interest in
the medical billing aspect of my practice. I am completely
reliant upon my office manager and billing staff.
Unfortunately, most physicians are in this position. Even if
they were interested in keeping up with all the changes and
elements of medical billing the practical reality is that there
is absolutely no time. Let's face it; time is your most valuable
asset. It's sort of like mowing your own lawn. You'd be way
better off financially seeing patients for three hours on
Saturday morning. I believe the following information will
dramatically help with your decision to outsource your billing
or continue to do it yourself and with future decisions in the
ever-changing business aspect of medicine.
The pros and cons of outsourcing your medical billing services.
I would like to preface this article with a couple of obvious
but important points. If you have a system of controls, keep an
open mind about the competence of your office manager, you've
got an excellent computer system, proper information systems and
your office is doing a superb job at collecting your money, then
by all means do not make any changes. Conversely if you're
planning to outsource your billing make sure you hire quality
firm. I'll spend some time at the end of this article discussing
this further.
Most leading experts agree that it costs about 4.5% of net
collections to perform the billing function within a physician's
office. Incidentally, this is close to my actual cost as well.
Theoretically, a billing service should be able collect more
money than a physician's office because it is our core
competency. The question is how much more? This is why I focus
on how to choose a billing service at the end of this article.
The numbers
A. Lets just do the math in a theoretical model.
We'll base our numbers on a practice whose total gross
receivables are $100,000 per month. Obviously, this is an overly
simplistic model designed to quantify the aggregate cost and or
opportunity cost of the medical billing component only.
Current Aggregate Billing Expenses
In-house expense
Total gross revenue $100,000
Current billing expense $4,500
(4.5%) ---------------
Net Revenue $95,500
Outsourced Billing Expense
Total gross revenue $100.000
Current billing service exp. $7,000
(7.0% net collections) ---------------
Net Revenue $93,000
Net cost increase with outsourcing = $2,500.00
As you can see in this," all things being equal" theoretical
model your practice would incur a $2,500 decrease in net revenue
with the implementation of a billing outsource strategy. Keep in
mind that this model does not address other less tangible issues
such as your reduced payroll, computer expenses, ect. In reality
the net cost could be substantially less than $2,500. Many
physicians will perceive this as a small price to pay while
others will consider it to be cost prohibitive.
5% theoretical increase in gross revenue with outsourced billing
Total gross revenue $105,000 (5% increase)
Billing service expense $7,350
(7% net collections) ----------------
Net revenue $97,650
$95,500 - $97,650 = $2,150.00 increase in net revenue.
As you can see from this model with a 5% increase in collections
your net revenue will increase $2,150.00 with the added expense
of the billing service. Keep in mind that a 5% increase in gross
collections is actually quite conservative and should easily be
obtainable by quality billing service.
Intangibles
B. A billing service should be able to provide you with a
substantial reduction in your day-to-day aggravations such as
practice management software issues, fewer employees, hassle of
hiring competent employees, less health insurance, less
training, ECT..ect. Conversely you will however lose some
control over your practice. If the billing service does not
collect more money your expenses will increase. It's up to you
to determine whether or not the increased expense is offset by
decreased aggravation.
security
C. A billing service should be able to increase your security
levels by creating a system of checks and balances. As a former
police officer I can assure you that crime statistics indicate
most embezzlement/fraud/theft occurs from within. During an
investigation a store manager for Sears and Roebuck Co. once
told me," our customers take it out piecemeal but our employees
take it out in wheel barrels" This logic also applies to a
doctor's office. A billing service can provide an extra layer of
protection because there is a system of independent checks and
balances. Typically billing services are fairly large businesses
with strict internal controls. My organization Medi-Bill Inc.
Operates internally similar to a banking institution with the
way we handle funds. It is highly unlikely that the ownership of
a reputable medical billing firm would risk the consequences of
committing fraud against a client.
Conversely, the issue once again boils down to control. Many
physicians are understandably quite unsettled at having their
checks and correspondence mailed directly to the billing
service. Further compounding this dilemma is," what will happen
to the checks and correspondence after the billing service
agreement is terminated?"(Again, we will discuss alternatives to
this at the end of the article)
Technology
D. State-of-the-art practice management software is an extremely
expensive investment. If you've already invested in a high
quality computer system I do not believe outsourcing your
billing would make much sense financially unless your computer
vendor is charging outrageous support fees. If you're
considering purchasing a computer system or a medical record
management system my favorite vendor who we've been working with
for over 15 years is Office Management Solutions (OMS) based in
Tampa Florida. The owner's name is John Peake and he is by far
the most honest and reputable computer vendor I have ever worked
with. OMS can be reached at 813-963-5582 or www.oms-online.com.
If you need to update your system, purchase a new system or your
support fees are getting out of hand this may be an opportune
time to consider outsourcing your medical billing services.
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